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Marketing
Plan
Day of
Listing
-
Fill out, sign
FMLS and MLS, Brokerage Agreements
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Sellers Disclosure
Given to Seller
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Walk
Through of Property Discussion Staging/Preparation
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Discussion of
Showings, Feedback and Daily Activity
-
Termite
Letter Discussed, Plan Established
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Seller
Provides Key for Lockbox
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For Sale
Sign in Your Yard
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Lockbox on
Your Door
3
Business Days
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Information
Sheets
are Filled Out
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Home is
Photographed
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All
Information is Entered Into FMLS and MLS
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Printed
Information is Proofed and Corrected
1
Week
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Special
Feature Cards Prepared and Put in House
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Photos
Uploaded to Websites Including Realtor, HomeGain,
Homeseekers
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Flyer
Box is Put Into Your Yard with Black and White Flyers
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Color
Flyers/Sellers Disclosures/Listing Book (if applicable) are
Placed in House
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24
Hour Information Number is Recorded.
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Directional
Signs are Installed, if Possible
Daily
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All
Calls are Answered by Sharon Who is Constantly Selling Your
House
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Feedback
Calls are Made to Agents Who Showed During Past 24 Hours
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Your
Home is Constantly Advertised Both in Print and on the Web.
Weekly
·
Agents
Actively Selling Your Type of House Contacted Via
Email/Flyers/Phone
·
Sharon
Will Hold Your Organized File in Her Hands & Think About
Your Goals
·
Prospects
are Individually Reviewed and Contacted if Timely
·
Sharon
will Contact You with Current Market Info & Individualized
Thinking
·
Your
Property will be Visited. New flyers, Notice Real Estate
Snapshot
Monthly
Month One ~
When
the home is first put on the market there will probably be an
initial season of people looking at the house. These
lookers will include serious, educated buyers ready to make an
offer. Our goal is to have your home properly
presented and properly priced so we will receive a good offer
quickly. In an effort to achieve that fast sale, Sharon
will call anyone expressing any interest in your home for
feedback. During the feedback conversations Sharon
will counter objections and learn the perception of the house
from current buyers. If we do not have an accepted
agreement, my growing knowledge of your house helps us
develop our marketing strategy for month two.
Month Two ~ Each house is unique. Sellers
have different timetables and other goals. The real estate
market varies. By the end of month one we know
exactly the Buyer we are targeting and our advertising and
marketing efforts are geared toward reaching that target market.
Month Three ~ If we do
not have an acceptable offer by the end of month two, you and I
will sit down together and plan our strategy for month
three. We will re-enter the market in some method and
target all our energies to any problem area not yet addressed.
Month Four ~
At the end
of the third month the listing expires. If we do not have
an offer by this time we know enough about your house to
re-list, get a new listing number, and sell quickly.
When
we have offer(s)
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I will explain all
of the parameters of the offer(s) to you
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We will discuss
all of your options and the advantages and disadvantages of
each
-
You decide to
accept/reject/counter
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I properly
document and process your decision
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You are fully
informed during the entire process
When
we have an accepted agreement
-
amendments
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appraisal
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closing
package
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information
submitted to closing department
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closing
package prepared
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closing
package delivered to attorneys
-
closing
documents prepared
-
closing
documents reviewed
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closing
logistical details coordinated
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contingencies
satisfied
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earnest money
processing
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homeowners
insurance ordered
-
inspections
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loan
-
application
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processing
status
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formal
loan application made
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VOE's
and other verification secured
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full
package complete
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submittal
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underwriting
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approval
with conditions
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conditions
satisfied
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approval
date
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repairs
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special
stipulations addressed
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termite letter
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utility
transfer
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warranty in
place
If
needed
Whatever you need, I
will try and assist you. The list of things I have
done and are willing to do to assure you a smooth transaction is
extensive.
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